Active Jewellery
We are delighted to be partnering again with the Platinum Guild International (PGI) as Named Award Patrons, who are sponsoring this section to promote Platinum jewellery, the most noble and durable of precious metals. PGI and Tracr also work closely together as you will see in their design brief for Diamond Jewellery.
Inspired by the athletes at the Olympics, fashionable street wear and active lifestyles, this brief is about jewellery that proclaims inner strength, positivity and confidence, whilst remaining suitable and practical for every day wear, no matter the occasion, outfit or activity. This is a perfect match for platinum, a metal that is highly resistant to colour change or oxidation. It remains its pure brilliant white colour and is hypoallergenic, making it suitable for wearing at the gym, for outside sports, pool, yoga and much more.
Your challenge is to design a platinum piece for everyday wear on the theme of ‘Active Jewellery’ - a design trend that is edgy and bold, that is versatile with every outfit, and comfortable to wear across many activities, including at the gym or on the court.
All designs must incorporate the following:
Platinum must be the main stake holder (at least two thirds) of your design.
Natural diamonds, pearls or other gems and materials can be incorporated to enhance your platinum designs.
Designs should successfully translate into manufacture and keeping the finished gramme weights within familiar margins for platinum jewellery i.e., that they are able to be competitive in the platinum jewellery market.
For more information, influence and inspiration on the theme of ‘Active Jewellery”, please see here for a PDF of the trend forecast.
A brilliant opportunity...
Following the Awards ceremony and exhibition at Goldsmiths’ Hall, and from their considerable experience in Platinum Jewellery worldwide, PGI, through their global consumer marketing and educational programmes will offer advice and guidance to the award winners about the market of Platinum Jewellery.
Guidance & Entry Form Requirements
Entries must comply with the 2D design and submission guidelines:
Good standards of visual communication and presentation will be highly regarded;
Description of your design, the concept and material specifications (gemstones, metals etc) must be provided on the design board.
Outline method/s of manufacture where relevant.
Entrants are requested to declare on the entry form if they have had their design rendered by a CAD technician or a digital artist.
Presentation
- Designs are to be presented on one side only and mounted on card, foam board or equivalent backing board.
- Paper only entries are not acceptable.
- For all entries: x1 design board per entry.
Maximum presentation dimensions
x1 A3 (297 x 420 mm)
Anonymity
Please ensure your name is on the reverse of your design board;
Do not put your name or identity/logos on the front.
Entries that don’t conform to the above requirements may be disqualified.
Platinum Guild International (PGI) is a marketing organisation which was created in 1975 with the vision to develop the global platinum jewellery market as a new demand source for platinum. PGI’s marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery.
In addition, PGI works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in product development, marketing, retail, design and business development.
Nov 2024
Entry form opens
14 - 16 Jan 2025
Entry submission @ The Goldsmiths’ Centre, EC1M 5AD
3rd Mar 2025
Awards Ceremony @ The Goldsmiths' Hall, EC2V 6BN
4 - 7 Mar 2025
Awards Exhibition @ The Goldsmiths' Hall, EC2V 6BN
13 - 14 Mar 2025
Entry collection days @ The Goldsmiths’ Centre, EC1M 5AD
